Knipe Realty
Working with Knipe, I consistently created eye-catching social media content by combining visual storytelling with strategic design principles. By leveraging tools such as Canva, Adobe Creative Suite, and video editing software, I crafted high-quality graphics, short-form videos, and carousel posts that engaged audiences and encouraged shares, comments, and conversions
For 15 weeks, I was tasked with creating, organizing and scheduling these weekly highlight posts across ALL social media platforms. Using both short form editing platforms like canva and cap cut, the posts were then sent into Buffer where I would caption and schedule videos weekly to be posted across all active social platforms.
Weekly House Highlights
Consistency is Key
15 weeks is a long time! Maintaining a cohesive style, tone, and visual format across all content is crucial to not only reaching a new audience, but also retaining both your current target audience. I paid close attention to keeping a strong voice and visual aesthetic across platforms, ensuring that every post contributed to a unified and professional brand image.
Short Form Content is King
It is important to understand short form content today because it is best to capture attention quickly, easy to consume, and performs well on most social media platforms. It aligns with shorter attention spans and encourages higher engagement, making it ideal for boosting viewership and driving quick, impactful messages across any platform.
